Jennifer Horn

In Canada, hockey is more than a simple pastime – it’s a unifying force that brings people together. Unfortunately, one in three families can’t afford to enroll their children in organized sports.

So, in December 2014, Canadian Tire’s Jumpstart charity and the Hockey Canada Foundation (HCF) partnered to launch “The Big Play,” which aims to help give Canadian kids the opportunity to play minor hockey.

http://strategyonline.ca/2015/03/30/cause-action-canadian-tire-levels-the-hockey-playing-field/